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Daler Mehndi becomes the first Indian to buy land on metaverse, calls it 'Balle Balle Land'

Popular Indian singer Daler Mehndi has become the first Indian to purchase land in the metaverse. A week ago, he scripted history by becoming the first Indian celebrity to perform in the metaverse. He joined the league of international artists like Travis Scott, Justin Bieber, Marshmallow, and Ariana Grande who have also given performances in the metaverse.

Daler's land was inaugurated on Holi (March 18). He has purchased the land on PartyNite, India's very own Metaverse. On Daler's land, you will see a special paintball area and a store called "mehndi store" will also be launched. As per a post shared by Daler, events and music concerts will be hosed at the land in the near future.

Speaking about Balle Balle Land, veteran singer Daler Mehndi said, “I went with an open mind to PartyNite Metaverse and it was a very rewarding experience. Audiences have moved online and I believe it is going to stay. The physical world has its own charm, but with the Metaverse, the sky's the limit. I really enjoyed performing on PartyNite and I wanted a permanent presence and hence created Balle Balle Land. People from multiple countries like Holland, Malaysia, Brunei, Canada are all waiting to be a part of this initiative. This platform will also help me nurture talent and help the music community of Punjab, Sufi, Pop music and Bollywood grow."

Daler Mehndi said Balle Balle Land will help foster new talent in the field of Punjabi, Sufi, pop and Bollywood music. Speaking about audience moving to virtual spheres, the singer said he believe that the shift Is here to stay.

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Written By- Shriyansh Jain

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